a product collection for UMA, Vietnam

November 2015

Inspiration for this Christmas/New years collection came from my own memories of a Swedish christmas. Every year we went out in our countryside woods to pick a suitable christmas tree for our livingroom. Perfect hight and perfect length. To find a tree with branches on all sides can be tricky, and you don't notice until you've cut it down and separated it from the surrounding trees. If you don't get branches all around the trunk, it will be uneven when you put it in your living room, and it might fall over when you decorate it or dance around it.


Together with the product managers, we worked with the small, local market trying to combine the right colors for the different objects and material to create a uniform collection. The vases are hand painted in the north of Vietnam and the textiles are screen printed by hand in the south of Vietnam.