Local brand in Vietnam driven by and produced for women.
I was contacted through my instagram by Libé in 2019. The girls wanted to create a collaborative collelction where I create new illustrations in my cheerful, motivating and inclusive style to be used on their clothing.
I was very careful to ask how they think about sustainability and how they work on this in their productions before signing the contract:
I must mention the organisation by these girls during our product development was fantastic.
I looked at their brands usual colour scheme, which is different because they work with what left over textiles are available on the market. But commonly they used earthy tones which I wanted to stick to.
LIBÉ has 3 shops in Ho chi minh city and 1 in Hanoi.
The motto of this collection printed in my handwriting. We looked for a sustainable producer of recycled paper for all the hangtags.
Designing artwork for young Vietnamese women, I wanted to pass on messages that I personally strongly believe in and constantly try to incorporate in my own daily life.
The art of friendship