LIBÉ
Local brand in Vietnam driven by and produced for women.
I was contacted through my instagram by Libé in 2019. The girls wanted to create a collaborative collelction where I create new illustrations in my cheerful, motivating and inclusive style to be used on their clothing.
I was very careful to ask how they think about sustainability and how they work on this in their productions before signing the contract:
- their collections are usually very small limited editions.
- they buy left over textiles from the bigger brands and at the local market instead of producing new or importing from other countries.
I must mention the organisation by these girls during our product development was fantastic.
COLOUR SCHEME
I looked at their brands usual colour scheme, which is different because they work with what left over textiles are available on the market. But commonly they used earthy tones which I wanted to stick to.
SHOP
LIBÉ has 3 shops in Ho chi minh city and 1 in Hanoi.
LABELING
The motto of this collection printed in my handwriting. We looked for a sustainable producer of recycled paper for all the hangtags.
MESSAGE
Designing artwork for young Vietnamese women, I wanted to pass on messages that I personally strongly believe in and constantly try to incorporate in my own daily life.
Team building
Work balance
Sustainable lifestyle
Life studdy
The art of friendship
Happiness
Health
Eco system
Together
Self esteem
